About Tata Jagriti Yatra

Tata Jagriti Yatra is an annual train journey that that takes hundreds of India’s highly motivated youth (with some participation of international students) between the ages of 20-25 and experienced professionals with age above 25, on a eighteen day national odyssey, introducing them to unsung heroes of India. The aim is to awaken the spirit of entrepreneurship – both social and economic – within India’s youth by exposing them to individuals and institutions that are developing unique solutions to India’s challenges. Through this national event we have begun to inspire the youth of India to lead and develop institutions both nationally and within their communities.


The vision of Tata Jagriti Yatra is to inspire young Indians living in the middle of the Indian demographic diamond (Rs 40-Rs 120 per day) to lead development by taking to enterprise. By doing so, they can turn from being job seekers to job creators. Apart from this economic argument, they also discover a purpose that is appropriate for their talents. Only if we create a movement around enterprise led development will India’s youth employment and development issues will be resolved.


The message of the Yatra is expressed through Jagriti Geet – ‘Yaaron Chalo, Badalne Ki Rut hai’ a message is of a positive change through enterprise. Instead of bemoaning what is wrong with the country, our participants and the Jagriti fraternity takes action by enterprise led development to make India better

Enterprise Led Development (Udyam Janit Vikas)

Enterprise Led Development has been applauded as a key paradigm to bring about grassroots development. India’s demography represents a diamond more than a pyramid. The middle of this diamond consists of 50 Crore Indians, who are no longer destitute but often lack the means to earn a living. Government jobs are few and far between, and for these young Indians enterprise is not a luxury, it is a necessity. Instead of relying on charitable aid or government grants, enterprise led development seeks to create sustainable and scaleable enterprises in the middle of the Indian demographic diamond. By participating in local, scaleable enterprise, these Indians, most of whom are young will not only find employment, they will create employment for others.

Tata Jagriti Yatra is one of the key strands of Jagriti to create national awareness about this program, and to build leaders who will follow the path of enterprise led development in their lives.


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